Overview

AJ CURRY

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Overview

AJ CURRY

SOCIAL MEDIA. MARKETING. EXPERIENTIAL. COMMUNITY.

Email me: amandajcurry1@gmail.com

Highlights

Winner of the 2019 Emmy Award for Outstanding Trans-Media Sports Coverage

Was a lead on the team that launched the officially licensed NFT product, NFL ALL DAY

Named to The Athletic’s NFL 40 Under 40 List

Produced a national commercial for the NFL which aired across primetime games

Helped lead the first ever music partnership to bring Quavo to NBA Top Shot

Conceptualized and produced the NFL’s Showtime Cam, sponsored by Twitter and Bud Light, which won the Clio grand award for best in Social Media

Created the NFL’s first-ever Emerging Platforms team to manage’s the NFL’s social presence on new, Gen-Z focused channels

Featured speaker and panelist at SXSW, NFL Network’s Total Access, Twitter’s Sports Summit, and more.

Served as a lead producer for the NFL’s first-ever Draft-A-Thon livestream, contributing to the 100M raised by the NFL for COVID relief

Helped print tweets on Super Bowl confetti in partnership with Twitter

Led the community strategy across products for Dapper Labs

Taught the Commissioner the Toosie Slide which he debuted on the NFL’s TikTok account

Quote 1

“From organizing epic IRL events, to negotiating six figure partnerships, to working with athletes and finding authentic collaborations, AJ’s blend of elite creativity and pragmatism makes her an ideal teammate and true game changing talent.”

— JACOB EISENBERG, SENIOR LEADER AT DAPPER LABS

Career Overview

MARKETING/COMMUNITY LEAD

DAPPER LABS | MAY 2021 - PRESENT

SENIOR MANAGER, SOCIAL CONTENT

NFL | MAY 2019 — MAY 2021

MANAGER, SOCIAL CONTENT

NFL | AUG 2018 — MAY 2019

SOCIAL CONTENT PRODUCER

NFL | APR 2016 — AUG 2018

MANAGER, SPORTS MARKETING

LINEAGE INTERACTIVE | SEP 2014 — APR 2016

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quote 2

“She is brilliant, hard-working, creative and makes everyone around her better. Not only does AJ dream big, but she also executes big visions and brings them to life at the highest quality possible. ”

— HALI STARK, HEAD OF PARTNERSHIP MARKETING AT DAPPER LABS

Awards

AWARDS

2020

🏆 Best Trans-Media Sports Coverage | Winner for NFL 100 Greatest & All-Time Team

2021

🏆 Social Media | Clio Sports Grand Winner for NFL #ShowtimeCam

2020

🥈 Social Media, Single Platform | Silver Winner for Twitter Confetti: Super Bowl LIV

Partnerships, Sponsorships and Collaborations | Shortlist for Twitter Confetti: Super Bowl LIV

2021

Best in Sports Social Media | Finalist for NFL #ShowtimeCam

2020

🏆 Best in Sports | Winner for NFL TikTok

Best Social Video Series | Nominee for NFL Draft Letters

Best Sports Series & Campaigns | Nominee for #NFL100

2019

Best Overall Social Presence - Brand | Nominee for NFL Social Lab

2020

🥇 Best TikTok Partnership | Gold Distinction for NFL'S #WEREADY TIKTOK CAMPAIGN

🥈 Best GIFs | Silver Distinction for NFL'S OFFICIAL GIPHY ACCOUNT

Best Use of TikTok | Finalist for NFL'S #WEREADY TIKTOK CAMPAIGN

Best Hashtag | Finalist for #NFL100: A YEAR-LONG CELEBRATION

Best Snapchat Discover | Finalist for NFL SHOWS ON SNAPCHAT

2019

🏆 Best Meme | Winner for RON FROM ACCOUNTING

🥇 Best Comedy Video | Gold Distinction for NFL ROOKIES DRAW TEAM LOGOS

🥇 Best Graphics | Gold Distinction for NFL SOCIAL LAB

🥇 Best Instagram Presence | Gold Distinction for NFL THROWBACK ON INSTAGRAM

Best Images | Finalist for NFL PRO FOOTBALL HALL OF FAME G.O.A.T.S

Best Snapchat Presence | Finalist for NFL SNAPCHAT

Best Snapchat Discover Story | FInalist for NFL HIGHLIGHTS - A NEW NFL SNAPCHAT DISCOVER STORY

2018

Best Art Direction | Finalist for NFL SOCIAL MEDIA CREATIVE LAB

Best Graphics | Finalist for NFL SOCIAL CREATIVE LAB

Best in Sports | Finalist for @THECHECKDOWN

Best Snapchat Presence | Finalist for THE NFL ON SNAPCHAT

2017

🏆 Best Snapchat Discover Story | Winner for NFL SNAPCHAT DISCOVER: THEMED POWER RANKINGS

2021

Most Creative Engagement During the Sports Pause | Finalist for TikTok Tailgate

2020

🏆 Best Big Game Spot or Stunt | Winner for #NFLTwitter Super Bowl Confetti 2020

🏆 Most Creative Partnership Without An Athlete Or Influencer | for #NFLTwitter Super Bowl Confetti 2020

Best Social Media Campaign | Finalist for #NFL100: A Year-Long Celebration

Best Original Content or Series | Finalist for NFL Draft Letters

Best Use of Technology | Finalist for NFL Super Bowl LIV Lens

Outstanding Use of Snapchat | Finalist for NFL Shows on Snapchat

Outstanding Use of TikTok | Finalist for NFL on TikTok

2019

🏆 Outstanding Use of Snapchat | Winner for NFL Highlights - Snapchat Discover Story

🏆 Outstanding Use of Instagram | Winner for NFL Throwback

Best Real-Time Engagement | Finalist for Real-Time Custom Fantasy Team Logos

Best Social Media Campaign | Finalist for Brees-A-Thon By The Checkdown

Best Multi-Platform Campaign | Finalist for Rookies Drawing Logos

quote 3

“You won’t find a more creative, passionate, hard-working, community-first, smart and just Grade A+ person out there than AJ.”

— DAVE FELDMAN, SVP OF MARKETING AT DAPPER LABS

Favorite Projects

NFL ALL DAY OPEN BETA LAUNCH

Content Shoot PM
Community Marketing Lead

Watch The Spot

NFL’s #SHOWTIMECAM

DRI
Lead Producer

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TWITTER CONFETTI

DRI
Lead Producer

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TOPSHOT’S FIRST ACCESS UNLOCKED EXPERIENCE

DRI
Experiential Marketing Lead

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ROOKIES DRAWING LOGOS

DRI
Producer and Editor

Watch

NFL100 CAMPAIGN

Social Marketing and Strategy Lead

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LAUNCHED NFL ON TIKTOK

DRI

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NFL ALL DAY AT SB LVI

Community Marketing Lead

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TIKTOK TAILGATE

DRI
Partnership Lead
Lead Producer

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DRAFT-A-THON LIVE

DRI
Lead Producer

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DRAFT LETTERS

DRI
Lead Producer

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PRO BOWL GUINNESS WORLD RECORDS

DRI
Executive Producer

Watch

COMMISSIONER VIRTUAL HANDSHAKE

DRI
Lead Producer

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QUAVO JOINS NBA TOP SHOT

DRI
Athlete Partnerships Lead

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CHARLI D’AMELIO X JLO AT SUPER BOWL

DRI

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NFL PLAYER GIPHY REACTIONS

DRI
Lead Producer

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NFL SHOWS ON SNAPCHAT

DRI
Executive Producer

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NFL x INSTAGRAM PLAYMAKERS PROGRAM

Social Lead

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REAL TALK WITH THE NFL SNAPCHAT SHOW

DRI
Executive Producer

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NFL DRAFT PLINKO

DRI
Executive Producer

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quote 4

“Not only is she one of the most creative people I’ve ever worked with, but one of the most creative people I have ever met.”

— ZACK BILLINGHAM, COMMUNITY MANAGER AT DAPPER LABS

Press And Features

How the NFL Competes for—and Wins Over—Younger Fans' Attention

The league’s strategy includes transforming its players into influencers

TikTok Dives Deeper Into Long-Form Sports Content

Through live streams and content series, the social media platform has recently explored these efforts with sports brands like Jordan Brand and the NFL

The NFL Doubles Down on its Snapchat Strategy as Other Media Partners Scale Back

The NFL says its audience doubled viewership of its highlights video to 2 million this year

Sports Leagues Helping Fans Escape Through TikTok

With few live sports events going on, the NBA, NFL, NHL, and MLB are each using TikTok to distract fans from their uncertain realities.

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Sports Brands Learning To Be Musically Creative On TikTok

TikTok’s recent music regulations are forcing digital and social media workers in sports to be more creative with their content.

How the NFL used TikTok to Build Authentic Fan Connections

The pro football league is generating fan engagement on TikTok comments.

NFL Tackles Social Justice On “Real Talk” Snapchat Show

NFL, Snapchat come together with launch of social justice show, "Real Talk."

KFC, American Eagle, and other household names break down how their built their TIkTok followings

The 42-minute recorded session broke down in detail why TikTok is the place to advertise — and included plenty of case studies on how to make it big on TikTok.

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How Ocean Spray, NFL embed nostalgia in TikToks to tap ‘culture-defining’ moments

Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform’s nuances to understanding what drives its community to engage.

How Iconic Brands Use TikTok To Engage With Fans: SXSW 2021 Edition

During this year’s SXSW Conference, there was one session that really stood out to me, and that was “Driving Culture Through Content.”

How A TikTok Video Changed Arby’s Marketing, and Other Brand Stories from SXSW

TikTok brings marketers from Arby's, NFL, Ocean Spray, HBO Max, McDonald's and Gatorade to virtual festival

Bradley Grad Curry Part Of History Making Super Bowl For Women

Flash forward seven years, AJ is the senior manager of social content for the NFL with five Super Bowl’s under her belt.

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Clubhouse and the NFL Team Up for the Draft

It’s the audio platform’s first partnership with a sports league

For the First Time, a Woman Called the Shots at the Super Bowl

NFL referee Sarah Thomas became the first woman to ever officiate a Super Bowl game.

Driving Culture Through Content | SXSW 2021

In this session, learn how brands are navigating TikTok's participatory nature to ultimately seize their own cultural moments in time and connect with an engaged TikTok community in an authentic way.