RESUME

 
 
 

  • MAY 2021 - PRESENT

    Helped lead the creation of the NFL ALL DAY product, resulting in 62.9M total sales since February 2022.

    Owned the holistic community marketing strategy for NFL ALL DAY, leading communication, reputation management efforts, and response strategies, serving as a well-known and trusted expert to the community, and providing customer perspective across departments, resulting in  a 10pt increase to bring brand sentiment from neutral to positive.

    Managed the content marketing team, overseeing email, social, mobile, and long-form channels, executing marketing campaigns around feature releases and live operations to engage current users and increase net new users, resulting in 240k sign ups thus far in 2022.

    Helped lead athlete partnerships, on-boarding and educating athletes, creating athlete content, and negotiating and executing long-term deals - including contract development, booking, fulfillment, and payment.

 

  • MAY 2019 - MAY 2021

    Led all social components of the NFL 100 campaign, garnering 1.8M mentions of #NFL100, 250M+ views across league, club, legend, player, influencer, and partner channels, and an Emmy Award.

    Created the NFL’s first-ever Emerging Platforms team, managing the NFL’s presence and relationship with TikTok, Snapchat, and GIPHY.

    Led the NFL’s Emerging Platforms to a multitude of firsts in the sports/social space, most notably, helping the NFL become the first sports league to produce a live highlights Snapchat show, leading the NFL to becoming the third best partner across all the entirety of GIPHY accounts, and becoming the first sports partner to do a programmed livestream on TikTok’s platform.

    Served as the lead producer for major tentpole activations and special projects such as Showtime Cam, Draft-A-Thon live stream, TikTok Tailgate, Twitter Super Bowl Confetti, NFL Draft Letters, Snapchat’s Real Talk With The NFL show, NFL x IG Playmakers, and the NFL Shop Ambassador Program.

 

  • AUG 2018 - MAY 2019

    Led a 12-person team of designers, illustrators, animators, and video editors, overseeing the production of all original content for NFL social media channels, reaching over 52M fans.

    Produced all of the NFL's original social video production at major NFL tentpole events, working with players and influencers to create engaging high-quality content that drives key event messaging while garnering millions of views.

    Led the daily programming for the NFL’s Snapchat Discover presence, producing 6 weekly editions, live highlights shows, and 3 original content shows, garnering over 1.5B top snap views in the 2018 season alone.

 

  • APR 2016 - AUG 2018

    Produced and created hundreds of graphics/animations for the NFL's official social media platforms, increasing impressions and engagements while simultaneously bringing new content ideas/executions to keep the platforms fresh and engaging.

    Launched the NFL's official Snapchat Discover channel as a member of the original team, helping with design, animation, and content development skills.

    Captured live on-site content from NFL games, NFL events, and other football-related occasions, as well as conducted interviews with athletes and celebrities for the NFL's social media platforms.

 

  • SEP 2014 - APR 2016

    Managed over 70 social profiles for 20 top tier professional athletes and 6 athlete foundations/businesses, helping build their brands by developing consistent, engaging, content and programming, resulting in my clients’ social followings increasing by 16.2%.

    Developed detailed monthly reports that reviewed analytics and insights, shared informative conclusions, and highlighted key improvements in easily digestible formats for all clients.